Diane Recoy, Senior Product Manager
The 2025 Holiday launch will receive full marketing support for the HOLIDAY CASH family of Scratch-Off games, as well as the $5,000,000 Holiday Cash Bonus Play. The HOLIDAY CASH family of games will feature eye-catching, vibrant red gift boxes surrounded by snowflakes and various background colors, along with increased frequency of mid-tier winning tickets and meaningful top prizes. With price points ranging from $1 to $20 and a Bonus Play value proposition, these games are packaged to attract new and existing consumer segments, incentivizing early sales and multi-product purchases throughout the holiday period.
In Fiscal 2026, each quarter will include a family of games launch that will receive full marketing support with a well-rounded advertising campaign and Bonus Play offerings. Marketing support will include television, radio, social and digital media, player emails, website content, and point-of-sale material that will focus on the Scratch-Off game launch, as well as the Bonus Play.