Brittany D’Haenens, Senior Director of Marketing
We have a lot of fun Scratch-offs on the horizon, from Jurassic Park to Wizard of Oz. We recently launched new brand work, Champions of Play™, which will be integrated throughout all future marketing, including our Scratch-off campaigns. This platform will help champion the fun of adding some play into your day with the Hoosier Lottery.
In addition to new game support launched monthly through point-of-sale, social, and digital media, we will market the following games through integrated campaigns in Fiscal 2026:
Jurassic Park: We recently launched a $5 Jurassic Park Scratch-off to coincide with the multi-state Hawaiian promotion experience. This will be supported by a multi-channel campaign that includes mass media, movie theater messaging, retailer signage, outdoor advertising, social media, and digital media, as well as an integration into our State Fair footprint in August. The 2nd Chance promotion will remain in market all year long.
Holiday Gifting: Our holiday gifting campaign will begin with the launch of our $1, $2, and $5 Scratch-offs at the beginning of November. We’ll support the efforts throughout the gifting season through mass media channels, promotions and events, and a strong digital and social media presence.
Wizard of Oz: We will launch multiple scenes of a $2 Wizard of Oz Scratch-off in December, just in time for holiday gifting. We will promote this ticket alongside our holiday Scratch-offs in market.
February Scratch-off Family: In February 2026, we will launch a Family of 7s Scratch-offs, which will be promoted with mass media, myLOTTERY 2nd Chance, and digital game experiences. The promotional footprint will extend across the state through sponsorships, retailer signage, event and promotional activity, and media promotions, as well as through our social and digital channels.
We will also pulse a Scratch-off category message throughout the year, reminding players to add some fun and play into their day.