Sherie Moody-St.Clair, Deputy Director of Marketing
The Idaho Lottery is excited to launch another rolling jackpot 2nd Chance draw promotion with a new fun and engaging Money Monsters Jackpot family of games. The monsters will start their takeover in August. This initiative will feature a $5, $10, and $20 Scratch ticket. The 2nd Chance rolling jackpot will start at $3,000 and grow each time a Money Monster Jackpot Scratch ticket is entered. There will be one winner of the monster jackpot, which closes at 11:59 p.m. on Halloween. Leading up to this drawing, we will draw a weekly winner of $500 for 8 weeks. We have also chosen a few licensed properties that we feel will help increase sales and grow the player base for fiscal year 2026. These licensed properties include Jurassic World, Pac-Man, and Let’s Make a Deal. Pac-Man will launch in Spring 2026, and we will offer an InstaPlay version as well. In early summer, we will introduce Let’s Make A Deal, which is a natural fit for community events and social interaction.
The Scratch category is a vital part of the Idaho Lottery’s portfolio, accounting for approximately 60% of total sales. Unlike large jackpot draw games, this is a category we can actively manage and influence. To strengthen our efforts, we will enhance our communication strategy through the VIP Club, ensuring our messaging is both timely and relevant. Leveraging insights from our new segmentation study, we will identify key opportunities to engage players more effectively. Throughout the year, we will also offer targeted point incentives and coupons for specific Scratch games to drive participation. In addition, we aim to fully utilize media data and intelligence to strategically plan and optimize campaign placement across the state.