Stephen Ortiz, Director of Sales and Marketing
The Kansas Lottery kicked off the summer season with a burst of excitement, launching the IGT® Tiger and Dragon slot property family. This bold, vibrant mini family of games utilized the Infinity® ticket printing process, showcasing vivid colors and offering an exciting second-chance promotion — a fun and engaging way to start the season. As part of this promotion, a second-chance event will be held for 10 finalists, where one lucky winner will walk away with the top prize of $100,000!
Of course, no summer would be complete without one of our top-performing licensed properties, the Kansas City Chiefs. Players have the chance to win one of two exclusive flyaway trips, season tickets, or a Draft Fest experience.
To support the launch, the Lottery filmed a high-impact commercial at GEHA Field at Arrowhead Stadium, highlighting the unforgettable experiences players could win. The campaign spans TV, radio, digital, and social media, maximizing reach and excitement around the ticket.
And the results speak for themselves. The Lottery’s two most recent $10 Chiefs games — 2024 Chiefs and 2023 World Champions—delivered total sales of $10.2 million, averaging $5.1 million per game, which is 2.45x higher than all other licensed/anniversary games since 2010.
As summer winds down, the Kansas Lottery is gearing up for another high-profile launch — its first-ever Yellowstone ticket. Long anticipated by fans, this ticket includes a dramatic second-chance promotion with prizes such as attendance at a Yellowstone franchise premiere, a set visit, and autographed memorabilia. The launch will be supported by an impactful campaign across digital, TV, outdoor, and social channels.
And if that weren’t enough, the Kansas Lottery also recently rolled out its very own iLottery platform — an exciting milestone that’s added plenty of energy (and a bit of intensity) to an already packed summer.