Tom Aiello, Instant Tickets Product and Promotional Development Manager
In FY 2026, the Mass Lottery’s Instant Ticket team is focused on evolving our marketing strategy to support long-term growth and a more sustainable product mix. With a new consistent six-week launch cycle and a strategic approach to game volume and variety, we’re creating more opportunities to engage players year-round, enhance inventory management, and drive stronger, more consistent sales performance. We’re very excited to culminate this with a new evergreen campaign strategy, featuring a new product logo that can be used separately from individual launches.
In FY 2026, the Mass Lottery’s Instant Ticket team will support instant games through a robust marketing plan that includes six Scan to Enter promotions, six Agent Incentive promotions, and six Regional Office Promotion Pack Promos. These programs will run concurrently and overlap throughout the fiscal year to drive player engagement, incentivize retailers, and boost overall visibility and sales of the instant ticket portfolio.