Tom Ackerman, Deputy Director, Marketing
We’re excited to keep the momentum going and build off the 2%+ year-over-year increase in our Scratch-Offs category.
We’re looking forward to reversing the negative sales trend on our $5 price point by isolating specific $5 Scratch-Offs with cash-based and experiential second-chance offerings, and by rewarding our MyLotto Rewards Club members with mobile achievements, offers, and incentives to increase play at this important price point.
We’re also promoting our first-in-nation $2 $5/$20/$100 game, a new holiday suite of games, a new $50 game, and a new family of games that spans the $1-$20 price points.