Michelle Bui, Product Manager
I am most excited about continuing our marketing plans for the MONEY MACHINE ticket — it is one of OLG’s most recent and innovative launches. MONEY MACHINE is the first lottery game of its kind, where top prize winners will have the opportunity to step inside the MONEY MACHINE. Within 30 seconds, the winners will try to collect as many bills as they can for a guaranteed prize of up to $100,000! The opportunity to connect with players in such a dynamic and memorable way is incredibly exciting.
To support MONEY MACHINE, OLG is planning a mix of high-impact marketing programs.
This year, OLG is rolling out live activations across Ontario that will invite players to step into the promotional MONEY MACHINE to win exclusive merchandise and other prizes, while generating authentic content that fuels social media amplification. Further, OLG is capturing and sharing content of actual winners as they experience the MONEY MACHINE Live Event. These stories serve as powerful proof points for reinforcing the thrill of the game. MONEY MACHINE will also be supported through a mixed-media approach that embraces the spectacle of the MONEY MACHINE across channels such as TV, social, digital, out-of-home, and print.
By combining experiential marketing with compelling storytelling and broad media reach, we are not only aiming to drive awareness and engagement but also to celebrate the joy of winning.