James A. Carey, Jr., Executive Director, New Jersey Lottery
As we continue to innovate and expand our offerings, we remain committed to engaging our players through strategic marketing and enhancements to our existing games. Our focus is on creating exciting opportunities and experiences for our players.
While not a new game or feature, we added a third drawing day for our in-state lotto game, Pick-6, in July 2025. The addition of a Saturday evening draw to the existing Monday and Thursday draws has resulted in approximately a 12% increase in sales at similar jackpot levels.
To support the launch of Millionaire for Life, we planned a comprehensive paid advertising campaign spanning all media channels, including TV, audio, out-of-home, digital, and social media. This will be complemented by promotions across our owned communication channels. Additionally, we will distribute a widely available coupon offering a “buy one, get one FREE” deal to encourage participation.