Andrea Valdez, Digital Marketing Supervisor, Oregon Lottery
For the NFL X’s and O’s game, we are planning a digital-social campaign to reach target audiences in Oregon. This includes a two-phase approach with “coming soon” messaging launching in paid and owned media channels two weeks prior to the game’s start date. At game launch, we will switch to “launch” messaging for an additional 6-7 weeks to drive awareness and encourage trial of the new game.
