Lazlo326 LLC, headquartered in Alpharetta, Georgia, is a mobile content delivery platform powered by Crypto Imaging (CI). CI is a patent-pending technology that allows Lazlo to transform a lottery wager into a highly secure, anonymous, trackable and redeemable digital ticket on mobile phones.
Cl is important in today’s mobile app environment because most users of apps are reluctant to provide personal and financial information about themselves.
Unlike most mobile apps, the Lazlo app does not require user registration, and the player remains anonymous because Lazlo integrates with existing mobile applications. Lazlo removes the complexity of mobile lottery offerings by replacing the existing paper-based market and offering it on a digital mobile platform.
Lazlo can convert all lottery games, plastic gift cards, consumer coupons or second-chance entries into digital products without knowing the player’s personal information.
To purchase a lottery ticket, the player simply downloads the Lazlo app on their mobile phone from the Lottery app or via a partner retailer app.
A player builds a shopping cart by selecting the lottery games they want to play prior to visiting a lottery retailer. Once inside the retail location, the player selects the checkout function and a single bar code or QR code is generated for the retailer to scan. The retailer then scans the customer’s bar code at the POS, collects the payment and the player’s tickets are dynamically created and the digital images are issued to the player’s smartphone. The encrypted images are unique to that player’s phone and remain highly secure.
When players win a prize, they are notified via their smartphone they have won. To redeem their prize, they simply take their phone back to the retailer, who will validate the prize just like any other winning lottery ticket. Players also have the option of converting their prize to a digital gift card from dozens of popular gift card providers.
All research proves that younger audiences do not think lottery is relevant to their lifestyle. In addition to providing digital draw and scratch games, Lazlo can provide fun, engaging video clips of movie trailers, music artists, extreme sports, pets, etc. as players’ numbers are embedded into their favorite video.
The Lazlo platform allows the consumer to select from a variety of digital content that is relevant and entertaining. Lotteries can co-promote tickets with retail offers to drive consumer interaction. Lazlo provides incentives, such as digital product coupons, digital gift cards and automatic entries into experiential prizes that money can’t buy. With Lazlo tickets, retailers can also include additional, relevant discounts and offers to their customers to drive revisit.