Proven brands such as Wheel of Fortune®, The Voice®, and IGT’s wholly-owned slot titles deliver appealing, relevant, and innovative play experiences.
Instantly recognizable ticket art—often paired with money-can’t buy, second-chance experiences and added entertainment via play-for-fun games or interactive reveals—make the brands an easy choice for lotteries and players.

Wheel of Fortune®: 15 lotteries have leveraged this iconic brand in 2018 and 2019, and 11 states are participating in IGT’s Wheel of Fortune: Big Money Spin Promotion through the Spring of 2020. To date, 25 lotteries around the world have launched Wheel of Fortune instant games with a total retail value of more than $945 million through 2019.

The Voice®: In 2018 alone, 12 lotteries around the world launched instant games based on the blockbuster television show. Ten of these lotteries participated in The Voice Experience linked promotion, giving winners the chance to win up to $1 million and the chance to attend the live season 16 finale in Los Angeles.

IGT’s Convergence Series: IGT has transformed the largest casino game library into appealing, instantly recognizable lottery games. New technology enhancements include a 3D reveal, providing an interactive slot experience.

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Scientific Games

For two consecutive fiscal years, MONOPOLY™ is No. 1 as the world’s most popular licensed lottery brand. Hasbro’s iconic brand has remained immensely popular with lottery players for decades. In 2019, three large North American lotteries launched MONOPOLY games at multiple price points. Scientific Games continues to create exciting new MONOPOLY game entertainment to appeal to players for years to come.

Authentic LOTERIA™ instant games with original Don Clemente images hold the No. 2 spot in Scientific Games’ licensed brands portfolio. This beloved Latin American bingo-style game is one of the industry’s most ‘re-introduced’ brands.

North America’s most successful linked instant game, WILLY WONKA GOLDEN TICKET™ continues to impress a full two years after launching. The WILLY WONKA™ brand inspired the production of instant tickets with a retail value of over $1 billion. In April, the final BILLION DOLLAR CHALLENGE® event took place in Las Vegas, where—for the second time—one lucky player advanced for the chance to win up to $1 billion!

The No. 4 spot in the Scientific Games portfolio goes to another perennial winner among extended play customers: SCRABBLE™. Hasbro’s crossword game brand is an exceptional performer, especially in Canada where crosswords are a favorite of extended play fans, launching over 60 times in the past decade.

Loteria TM/©: Licensed by Don Clemente, Inc. 2019. All Rights Reserved.

The MONOPOLY name and logo, the distinctive design of the game board, the four corner squares, the MR.MONOPOLY name and character, as well as each of the distinctive elements of the board and playing pieces are trademarks of Hasbro for its property trading game and game equipment. © 2019 Hasbro. All Rights Reserved. Licensed by Hasbro.

SCRABBLE, the associated logo, the design of the distinctive SCRABBLE brand game board, and the distinctive letter tile designs are trademarks of Hasbro in the United States and Canada. © 2019 Hasbro. All Rights Reserved. Licensed by Hasbro.
WILLY WONKA & THE CHOCOLATE FACTORY and all related characters and elements © and ™ Warner Bros. Entertainment Inc. (s19)

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Skee-Ball: While Baby Boomers and GenXers are more familiar with the classic arcade game, Millennials and GenY are users of the popular Skee-Ball App. Moreover, Skee-Ball leagues have become popular in bars and taverns that cater to 20-somethings. Skee-Ball has run as an instant/scratch and Fastplay game, and a Keno themed version is coming soon.

Golden Nugget appeals to core players who are attracted to the precious metal theme and casino game play. Younger adults like the GN because downtown Las Vegas has become a magnet for 20-Somethings and the GN is the crown jewel of Fremont St. Since 20-somethings prefer to travel in groups, A3 awards “buddy trips” (3 or more) in lieu of the traditional trips for 2.

I Love Lucy continues to deliver solid performances as new generations of fans come into the lottery mix. The brand is nostalgic, whimsical, fun and the extensive library of assets allows lotteries to offer beautiful ticket visuals.

Bass Pro Shops/Cabela’s: Since Bass Pro Shops and Cabela’s have joined forces, the retailers are more popular than ever! Offering gift cards as second chance prizes provides consumers with the opportunity to win DESIRABLE merchandise! Experiential trip prizes include stays at The Big Cedar Lodge.

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Pollard Banknote

Chevrolet® Silverado®, Pollard Banknote’s latest vehicle brand, exhilarated players and drove strong sales results this past year. In addition to the sales lift accompanying the unveiling and promotion of Chevrolet’s all-new 2019 Silverado®, Pollard Banknote helps lottery clients boost revenue with enticing engagement opportunities, such as test-drive-to-win campaigns at partnering dealerships and in-store truck displays.

Frogger, Tetris® and PAC-MAN® were best sellers for a fourth year running! Milestone anniversaries in 2019 activated fresh excitement over Tetris®, which celebrated 35 years as a world-renowned game brand, and PAC-MAN®, which kicks-off its 40th anniversary in November. As lotteries continue to leverage these milestones, Tetris® and PAC-MAN® are expected to maintain top spots in 2020.

Pollard Banknote’s innovations continued to enrich branded ticket designs; for example, a splash of eye-catching water droplets created with our raised gloss specialty ink made Frogger stand out at retail. In addition, unique marketing opportunities, such as one-of-a kind PAC-MAN® themed events and amazing branded merchandise, attracted the attention of new and existing players.

Building on the phenomenal success of these retro fan-favorites, Pollard Banknote is excited to announce that GALAGA™—a brand sure to deliver “out-of-this-world” results—will join our portfolio of classic arcade games!

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