This past May, the Ohio Lottery reached a monumental sales achievement, reaching more than $1 billion in vending sales. Coronavirus hindered consumer sales and changed the entire retail landscape, but players persisted causing ticket sales to increase more than 15% throughout the course of the pandemic.
This milestone was reached with the help of INTRALOT’s industry-leading terminals, The MP family and WinStation terminals, which assist in selling KENO and Scratch-Off tickets throughout the state. Vending terminals provide players with a reliable and safe solution to purchase lottery products.
Most recently, the Ohio Lottery added DreamTouch Smart terminals which has allowed the partners to expand the vending footprint in Ohio.
Several other things attributed to the Lottery’s success.
Lottery as Entertainment
While other entertainment options were limited this past year, traditional draw & Fast Play Lottery games proved to be a fun, socially distanced form of entertainment for many players.
New Mobile Feature
The lottery launched a mobile feature allowing cash prizes to be claimed online and deposited into accounts. This has proven to be extremely popular with players.
Historic Powerball and Mega Millions jackpots pushed sales to new levels attracting new players into the game along with existing players—playing for higher stakes.
To top it off, $1 billion in sales will go a long way for Ohio schools. Over a quarter of the proceeds will be directed into the state’s Lottery Profits Education Fund.
“We would like to congratulate the Ohio Lottery for reaching a billion dollars in vending sales, and for the return that has generated to the State of Ohio and its citizens,” said Byron Boothe, INTRALOT Inc’s CEO. “We are grateful to the Lottery for their trust and long-standing partnership, and we couldn’t be prouder of this accomplishment.”
The Ohio Lottery has been at the forefront of lottery innovation and success, serving the great state of Ohio for many years now. INTRALOT is incredibly proud of the Ohio Lottery and their tremendous achievement.