There is no denying that Fast Play games hold tremendous appeal in today’s fast-paced consumer-driven, Covid-recovering world. Consumers are drawn to how easily they can purchase Fast Play tickets from their favorite retail location or directly from self-service terminals while enjoying instant results without scratching or waiting for days for numbers to be drawn. Fast Play games contribute to the overall lottery product mix that retailers provide to their customers and assist in driving customer traffic to the stores.
But despite the allure of Fast Play games, they have sometimes lacked the visibility that scratch-off lottery tickets offer, given scratch-offs are prominently displayed on counters to draw the eyes of customers. This presents an essential question for retailers: how do you promote something that seems to be “invisible”?
Thanks to advancements in lottery terminal technology, Fast Play games are no longer invisible. Digital terminals enable retailers to offer more Fast Play games and make rapid game changes, while also advertising to customers with exciting, attractive digital screens. Self-service terminals like INTRALOT’s Dreamtouch 40TM or Dreamtouch SmartTM and the space-saving MPNG entice players to engage in Fast Play and other lottery games. These self-service terminals attract customers using colorful displays and large friendly touch screens that enhance the player experience. The Idaho Lottery currently generates nearly 50% of their total Fast Play sales from the DreamtouchTM vending machine.
In addition to leveraging the dynamic digital displays and touch screens of today’s digital lottery terminals, retailers can also encourage players to enjoy Fast Play by promoting games with progressive jackpots. These progressive Fast Play games promise bigger wins and offer the excitement of watching the jackpots grow with each play. Using signage that exhibits Fast Play jackpot values along with numbers of jackpot winners is powerful motivation for retail customers to play. People relate very positively to messages about lottery winners; the desire to experience the excitement of winning is amplified by seeing this as a reality for others. This method of promoting the games with signage on jackpots and past winners has proven to be highly effective.
But digital lottery terminals are more than just attractive, user-friendly devices for Fast Play and other lottery games. The benefit these terminals offer to retailers extends beyond promoting games. When not in use, digital terminals become venues for advertising that can advance product awareness and increase sales. The opportunity to advertise more games is an added benefit that is too advantageous to ignore. Now that these benefits have been realized by many traditional lottery retailers, other businesses such as bars, restaurants and other social businesses are requesting digital lottery terminals and offering Fast Play games.
In the past, Fast Play games used to be an invisible product because of the limited way the games were displayed and promoted. Building excitement around Fast Play games offered challenges that were not experienced with some other lottery games. But that is no longer the case due to the interest and energy that digital lottery terminals bring to promoting Lottery and Fast Play games in retail and social environments. As the diversity of Fast Play game options has grown, so has the ability to engage players and gain a more consistent and invested customer base for the games.
Promoting and offering Fast Play games through digital terminals is a big part of the growing success of these games. Digital lottery terminals have turned the once invisible games to one that is now highly visible. That’s testament to the importance of awareness of an exciting instant win lottery game!