Omnichannel Experience
Kentucky Precious 7’s
This popular eInstants game from IGT didn’t exist as a scratch-off game until the Kentucky Lottery chose to offer it as part of a new omnichannel experience for players. IGT collaborated with the Lottery to develop not only the retail version of the game with Infinity Instants enhancements, but also a new Precious 7’s Fast Play game. Kentucky players can now enjoy an exciting and immersive experience no matter how they choose to play.
To support category growth and lottery’s ongoing relevance, IGT is invested in delivering new player experiences, such as the opportunity to amplify the fun of player favorites both in-store and via digital channels. “By offering the same title in multiple channels, lotteries reinforce a consistent branding and play experience, and can leverage brand awareness through marketing,” said Keith Cash, IGT Vice President Global Instant Ticket Services. For example, by promoting omnichannel content on the website, app, and tickets to spread awareness of multiple opportunities to play.
“Bringing a retail brand to life online, and vice versa – combined with the possibilities of Infinity Instants enhancements – offers players intuitive, interactive, multidimensional experiences that support engagement,” said Cash.