Traditional Games with Infinity Instants
The ability to enhance symbols under the scratch-off coating with vibrant color is a player-appealing enhancement to any game and lends itself naturally to key number and symbol match games. The Texas Lottery’s $2 Lucky Shamrock game (shown uncovered) launched on January 16, 2023, and features 10 classic lucky symbols in full color. After 12 weeks of sales, it indexed at an impressive 133.
The North Carolina Education Lottery’s slots-style $10 Triple 777 launched on December 6, 2022, and features 15 games/spins, each using iconic full-color slot symbols (uncovered shown). At 12 weeks, it indexed at 112, and the game has been reordered.
The technology behind Infinity Instants offers unlimited creative potential for all types of instant games.
Along with the introduction of exciting and entirely new play mechanics—which IGT is beginning to release to the market this year—it is equally adept at refreshing beloved, classic play styles and featuring as a fun innovation on any price point or family of games.
“When a player scratches an Infinity Instants game, the innovation is visible, and they know that the lottery is doing something new and even better than they remember, supporting relevance, engagement, and repeat play,” said Keith Cash, IGT Vice President Global Instant Ticket Services. “This is where our investment in bringing an innovation like this to the marketplace works to benefit the wider industry, refreshing players’ association with lottery.”