Playing the lottery is less about winning money and more about what you would do if you won. From the point of purchasing a ticket, players imagine what they would do if they hit it big. Even before the ticket is scratched, or the numbers drawn, lottery games help create dreams limited only by the players’ imagination. While luxury items like a new home, new car or a hot new tech toy come to mind, the chance to win a luxury experience is a common dream. Lotteries use their imaginations to anticipate those desires, and then design fantastic ‘money can’t buy’ experiensces to fit.
When they offer these amazing trips or events, lotteries understand they’re effectively enhancing their own brand in a unique and very tangible way. They’re delivering on the dream like only they can.
Over the years, as the value proposition for these prizes has grown, so have the experiences themselves. Destination awards have become more unique and exotic as vendor partners have perfected the art of prize fulfillment. The sky has been the limit; until now. Next year, for the first time ever, Texas Lottery players will play for a chance to become the first lottery winners ever to travel to space.
An Experiential Prize Dream Becomes Reality
The opportunity to send lottery winners into space has been a goal at Alchemy3 for a long time. “We’ve been searching for a way to deliver on this dream since space tourism started to become reality a couple of years ago,” said Jeffrey Schweig, President at Alchemy3. “But we were not able to find a solution that checked off all the necessary boxes.”
And then, early in 2022, the introduction of an innovative new solution to space travel changed everything. Pioneered by two scientific visionaries, Space Perspective will soon be piloting trips to the edge of space in a safe, luxurious manner, and Schweig realized he had found his solution.
“Once we began talking to the team at Space Perspective and were introduced to their SpaceBalloon™-centered trip model, we knew we’d found the solution that fit the fantasy of space flight with the safety, accessibility and VIP experience we knew we needed,” Schweig said. “We were finally able to make this dream come true.”
The Space Perspective Experience
So, what will a trip to space be like with Space Perspective? No rockets. No g-forces. Space Perspective will deliver a completely reimagined spaceflight experience. Instead of rocketing away from the Earth at high velocity, Space Perspective’s zero-emissions spacecraft, Spaceship Neptune is rewriting the playbook. Propelled by a SpaceBalloon™ , eight passengers will ascend on a gentle yet thrilling journey to look back at our planet from an entirely new perspective.
The six-hour voyage aboard Spaceship Neptune will be safe and comfortable, with no training needed, making the trip as simple as boarding an airplane. The pressurized roomy capsule, or ‘space lounge’ allows passengers to experience the majesty of space in luxury, with the ability to walk about the capsule during the flight and enjoy VIP amenities that include Wi-Fi, a stocked bar, and onboard facilities. Passengers will be accompanied onboard by an experienced, highly trained pilot who will monitor the entire flight in concert with ground control.
Texas – First to Fly
“We told Alchemy3 a couple of years ago that if they ever developed a solution that could send our winners safely into space that we’d be the first to get on board,” said Deputy Executive Director Ryan Mindell. “We’ve wanted to do something space related for a long time, and now we’re finally able to deliver this incredible opportunity to our players.”
Alchemy will deliver in a big way. As a part of an instant game dedicated to the Space Perspective experience, second chance winners and their guests will experience a win that includes a stay at the Marriott ‘Space Hotel’ adjacent to the Kennedy Space Center in Cape Canaveral, Florida. They will be treated to a private guided tour of the Center, a grand finale winner’s event that includes an exclusive private concert by a universally recognized artist and winners will have a chance to win up to $1,000,000! Also at the event, FOUR lucky players will win trips for themselves and a guest, aboard Space Perspective’s Neptune capsule to the edge of space.
A Partnership Built to Fulfill Dreams
It did not take long for the team from Space Perspective to understand the vision and value proposition in Alchemy3’s presentation. “The opportunity to send lottery winners into space using our technology was very appealing to us,” said Edyta Teper, Head of Global Sales, Trade Partnerships at Space Perspective. “A partnership with Alchemy3 that could make space flight available to just about anyone is a realization of our own vision, and we see it as a truly mutually beneficial relationship.”
Once the basis for the partnership was firmly established, the teams from Space Perspective and Alchemy3 began work on the partnership’s first endeavor for the Texas Lottery.
“They absolutely understand our goals and objectives,” said Schweig. “The team at Space Perspective has brought so much to the table, and they have been a joy to work with. We could not be happier with the relationship.”
Trips to space for lottery winners. Out of this world.