A Future Forward pipeline of eInstant releases is sure to drive further growth, following a raft of stellar 2022 performers.
In 2022, players enjoyed IGT’s progressive jackpots with enhanced eInstant game mechanics, varied play styles, and imaginative themes. Bank Buster Jackpot, including the localized version, Georgia Jackpot Bankroll, were IGT’s number one games, smashing the top sales barrier.
IGT super-charged its tumbler mechanic, enhancing game performance and driving sales. Prize Potions and Dragon Spawn were 2022 leaders. “Between fun bonus rounds, special features, and beautiful artwork, these games have it all,” said Chris Costello, Senior Director iLottery eInstant Studio. “Designers’ attention to detail brings games to life. This impact is also seen in sales: Prize Potions is ranked number three for total global sales.”
Cleopatra Clusters Jackpot capitalized upon IGT’s proprietary brand in 2022. The tumbler mechanic matches clusters of Egyptian-themed symbols to win a Cleopatra bonus round or free turns. This relative eInstant newcomer has already achieved record-breaking sales, making significant contributions to revenues for lottery good causes. There is new Cleopatra content to come in 2023 for traditional instant customers, who can launch multi- or omni-channel games, extending the brand across channels.
A customized version of the popular Precious 7s gems-themed eInstant – Georgia Gems 7 – ranked in the top five total sales since launch. Localizing games with relevant names and content was a winning strategy in 2022. Precious 7s, a successful scratch ticket, translated well to a Collect Symbol Match eInstant.
IGT has 50 more new eInstant games en route for 2023. This includes Reef Riches, which features a multi-level progressive jackpot, allowing players more ways to win. Based on past progressive analytics, IGT added mid-tier wins to this progressive, so players have the chance to win progressive prizes more often, along with the jackpot prize. Each prize tier is configurable by the lottery, based on player-base preferences.
Blockbuster brand Ghostbusters™ sustains its supernatural success with Ghostbusters™ Prized Possessions, featuring a robust design, entertaining bonus rounds, and eye-catching animations. “We designed Ghostbusters Prized Possessions with players in mind, adding in layers of movie iconography and interesting ways to win,” Costello shared. “In one bonus round, players battle the Stay-Puft Marshmallow Man to save the city and win prizes. The game is slimy fun that we think will become a player favorite.” Features include: Tumbler-style play; Proton Wilds: free turns with sticking wilds; Dancing Toaster Bonus: instant win pick-a-prize; Stay-Puft Marshmallow Man battle bonus round; iconic movie characters/props; captivating, colorful art and design; and of course, lots of slime! Vibrant graphics and the Ghostbusters megabrand make this the perfect eInstant portfolio addition.
Recognizing consumers’ affinity for licensed content, IGT sources the best brands to deliver quality games with the highest appeal. Along with Ghostbusters, IGT has created exciting games across casino and lottery products with Sony and its fan-favorite brand, Wheel of Fortune®. In 2022, IGT developed the Wheel of Fortune Prize Burst eInstant. Tapping into one of TV history’s most successful syndicated programs, IGT incorporated iconic aspects of the show into its eInstant game to delight fans with familiar icons, sounds, and wheel prize spin. Wheel of Fortune Prize Burst recently launched with an IGT customer and it is proving to be a hit – approximately 80% of players played the game in its first week. “This brand has such a large following,” noted Costello. “Wheel of Fortune Prize Burst had the second-highest percent of participants at launch, reaching 75% of players in its first three days.” Fans can look forward to another eInstant Wheel of Fortune game and second chance program, in development with the IGT Instants team for 2023.
- Watch for the new eInstant where the world of Sony Pictures’ Jumanji™ franchise comes to life.
- Deploying soon will be Double Diamond, the modernized version of this popular eInstant title, and The Wild Life Clusters with jackpot version, as IGT continues to grow its proprietary portfolio.
- Finally, a fun fourth title on the horizon expands the endearing EmotiCollect theme, joining this global family of games.
To learn more, contact your IGT Account Manager. To play online, request an IGT iLottery Showcase account at IGTiLottery.com!
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