With Take-A-Ticket’s 40th anniversary approaching, Seth Tigner, President, reflects on how it all began. In 1985, his grandfather, Cal Tigner Sr., saw a need in the lottery industry. “He brainstormed creating a dispensing device for scratch tickets,” Seth says. Four decades later, spotting needs and providing solutions remains a cornerstone of Take-A-Ticket’s identity.
Flexibility and customization are at the heart of Take-A-Ticket’s continued success. The company listens closely to their clients—whether lotteries or retailers—and develops solutions to meet specific needs. “When designing, we look at it from the client’s perspective since they are the ones who have to live with it,” Tigner explains.
For example, California Lottery’s marketing partner Alcone sought a fun promotional item to tie into their Plinko Scratcher game and asked for ideas. Take-A-Ticket’s bespoke solution was a Plinko-themed coin dispenser, transforming a regular coin holder into something unique and engaging, providing an interactive experience for customers. Their willingness to step beyond their usual offering was confirmed when Washington’s Lottery requested the custom Plinko dispenser after seeing it on a tour of Take-A-Ticket’s manufacturing facility.
For retailers, one of the biggest challenges is selling more lottery products using less counter space. “It’s always been difficult to get the desired amount of space in retail, and our solution was simple—if you want the counter, become the counter, that was how the in-counter dispenser was created,” added Tigner. Retailers have discovered they can maximize their space further by using Take-A-Ticket’s flexible product displays and placing dispensers under the counter in conjunction with monitors showcasing scratch tickets. It saves space while ensuring the games are visible.
Another concern often expressed by retailers is security, especially with the rise of theft at checkout. In response, Take-A-Ticket developed security covers and straps that can be added to new and existing units, keeping tickets secure while remaining visible and accessible. This ensures retailers can confidently display lottery in more automated environments.
These examples show how flexible and accommodating Take-A-Ticket is, highlighting their ability to craft customized solutions, even beyond their usual products. Whether it’s a unique promotional item or tailoring products for specific stores, Take-A-Ticket goes the extra mile to deliver. As they approach their 40th anniversary, they remain steadfast in delivering tailored, thoughtful, and innovative solutions that help lotteries and retailers succeed in today’s competitive market.
