By Frank Cecchini, Head of Lottery, Evoplay
Behind every concept and crafted game lies a spark of inspiration. In today’s article, I’ll share where Evoplay, the award-winning iGaming studio, finds that inspiration and how it shapes the online lottery games we create.
Inspired by Players, Powered by Passion
Evoplay’s approach to game creation stands apart because we aren’t limited by legacy thinking. We see every product as an opportunity to inspire both longtime lottery fans and the new generation of players raised on digital, dynamic, and emotionally engaging entertainment. To create games that resonate, the natural place to start is by asking: What inspires lottery players?
For traditional players, it’s the familiar rituals, the dream of a life-changing win, and the hope tied to a lucky number. But younger players look for something more—games that have meaning, that they can share with friends, that show in unison with their hobbies, and that reflect who they are.
This change in what players want is especially clear with the younger generation, particularly Gen Z. They’ve grown up with fast-paced, visually rich, and interactive content on platforms like Facebook, Instagram, YouTube, or Twitch, which naturally shapes how they experience games. It’s no surprise that most Gen Z players are into mobile games— about three-quarters play every week. And they tend to like games that are quick and look great. But for them, it’s not just about how fast or flashy a game is. They also care about what’s behind the game—what it stands for, and who’s making it. Actually, lots of Gen Zers have even looked into whether a game’s creators are doing the right thing for the environment or treating people fairly before they decide to play.
So when we’re building games at Evoplay, it’s not just about speed or flash. We want to build games that people really feel something for, that they want to share with their friends, and that come from brands they can trust. What also inspires players is anything that evokes emotion—whether it’s a favorite hobby, a good story, or the thrill of diving into an adventure. Sure, lotteries can’t offer everything that casino games do. But they can be part of a bigger story—and they can turn dreams into reality. That’s exactly what we’re working on at Evoplay—essentially building a bridge between the traditional lottery player and the gamer.
Player-Inspired, Evoplay Lottery
Start with something familiar, add a format that’s easy to use, take a theme that really connects, and add a bit of excitement—and you get something special. That’s how Evoplay’s first lottery game, Adrenaline Rush: Scratch, came to life.
This game is based on the racing world that Evoplay introduced with its third flagship title, Adrenaline Rush—the iGaming industry’s first 3D racing game mixing skill-based play with the betting feature. We selected this game to turn into a franchise because racing themes appeal to many players worldwide. It has familiar symbols, simple gameplay, and everything that younger players enjoy. Transforming it into a scratch game gives us a fresh lottery experience full of engine roars. Just scratch and see your results: easy, fun and quick. This matches what iGamers expect since they spend most of their free time on smartphones. Studies show the average internet user spends over six hours online daily; iGamers spend up to three, though this varies. With that in mind, it’s clear that online lotteries, done right, can grab the attention of today’s players.
We also know many players love betting, so our next lottery games will have sports and entertainment themes, from soccer and basketball to others. We want to reach people who enjoy both the thrill of sports and the adventures that come with them—and beyond. Our research also tells us that simple, retro-style games with slightly “off the wall” themes can also be successful—watch this space!
Conclusion
Every Evoplay game is designed and built with the player in mind. We draw from their passions to create games that truly connect, building real loyalty.