La Fleur’s released its Fiscal 2020 Lottery Sales Report on October 19. The 82-page digital report (Secure PDF) is a comprehensive document that tracks the performance for U.S. and Canadian lotteries. It features the unaudited sales by game for fiscal 2020 (FY20) vs. fiscal 2019 (FY19).
The FY20 report breaks out the sales by category for instant, 3-digit, 4-digit, in-state lotto, small bloc lotto, Powerball, Lotto 649, Mega Millions, Lotto Max, For Life lotto, instant terminal games (ITG), monitor games, keno, video lottery terminal (VLT) and table games revenues. It also provides provides Internet revenues (combined instant and draw Internet revenues) as well as a breakout for eInstants revenues. The FY20 vs. 2019 instant sales by price point tracks $1, $2, $3, $5, $10/$15, $20 and $25+ products. There are 50+ lotteries that provide FY20 sales for this report. Lottery organizations are ranked by three categories for each category of game as well as instant price point ranked by total sales, per capita (PC) sales and percentage (%) sales increase for FY20 vs. FY19.
“This report will help lotteries, system vendors and instant printers, ad agencies and government agencies track the performance of North American lotteries during the pandemic,” said La Fleur’s Magazine publisher Terri Markle. “While instant ticket sales surged in many jurisdictions during second quarter of calendar 2020 (which corresponded to the 4th quarter of most U.S. lotteries’ fiscal year), there were large declines in the national bloc games (Powerball and Mega Millions). In addition, lottery products sold in social setting, such as restaurants, bars and taverns, took a hit. U.S. lotteries’ VLT net machine income fell 17% to $5.6 billion. U.S. lotteries’ table games net revenues declined 22% to $1 billion. Keno sales fell 5% to $4.2 billion.”
U.S. lottery’s FY20 unaudited traditional sales declined 0.2% to $80.7 billion from $80.9 billion in fiscal 2019, according to La Fleur’s Fiscal 2020 Lottery Sales Report. This represents 0.4% of the 2020 Real Gross Domestic Product (GDP). Fiscal year ends vary. FY20 sales are estimated for the Michigan Lottery.
Although data was not available for all U.S. lotteries, it is estimated that the industry returned approximately $49 billion in prizes and transferred $23 billion to government.
The Oklahoma Lottery led the industry with a 11% increase in FY20 sales. Twenty U.S. lotteries posted sales increases in FY20.
The New York Lottery ranked first in total traditional sales at $7.7 billion. The Massachusetts Lottery ranked first in per capita total sales at $756.
The star of U.S. lotteries’ portfolio is the instant ticket. Total FY20 U.S. instant ticket sales jumped 7% to $53.6 billion, up $3.5 billion over FY19. Instant ticket sales represented 67% of the U.S. lotteries’ total traditional sales in FY20.
The Florida Lottery ranked first in FY20 gross instant sales at $5.7 billion. The Massachusetts Lottery ranked first in FY20 per capita instant sales at $525. The Oklahoma Lottery ranked first with a 46% increase in FY20 instant sales.
In terms of instant sales by price point, the $20 price point recorded a 13% jump in sales, the highest percentage growth rate, followed by a 11.3% gain for the $25+ price point. Game sales grew 10.8% for the $10/$15 price point and 2% for the $5 price point. FY20 sales dropped for the $1 and $2 price points.
The $10/$15 category is now ranked first with $14.4 billion, which represents 27% of total FY20 instant sales. The $5 category is ranked second with $12.1 billion, which represents 23% in FY20 instant sales. The $20 category is ranked third with $9.96 billion, which represents 19% of total FY20 instant sales.
Thirty-seven U.S. lotteries reported growth in FY20 instant ticket sales. The top three FY20 sales leaders as measured by percentage sales increases were Oklahoma Lottery (46%), Montana Lottery (32%) and West Virginia Lottery (26%). Twenty-one U.S. lotteries reported double-digit increases in FY20 instant sales.
Total FY20 U.S. lottery draw (terminal) game sales declined 13% to $26.5 billion. Draw game sales represented 33% of the U.S. lotteries’ total traditional sales.
The New York Lottery ranked first in FY20 draw sales at $3.6 billion. The Massachusetts Lottery ranked first in FY20 per capita draw sales at $231. Thirty-three U.S. lotteries experienced double-digit declines in draw game sales.
A big factor was the falloff in sales from the two national bloc lotto games. Mega Million’s FY20 sales decreased 45% to $2.8 billion (from $5.2 billion a year earlier). Powerball’s FY20 sales fell 38% to $3 billion (from $4.8 billion in FY19).
In the non-lotto category, sales for the 4-digit numbers game increased 5% to $5.0 billion. Sales grew 5% to $6 billion for the 3-digit game. Combined numbers sales exceeded $11 billion. Monitor game sales declined 3% to $4.6 billion (down from $4.8 billion in FY19).
In the bloc lotto category, combined FY20 “For Life” sales increased 24% to $552.8 million. Small bloc lotto sales decreased 17% to $81.3 million. In-state lotto sales fell 6% to $3.5 billion in FY20. Instant terminal game (ITG) sales totaled $659.3 million, which represented a 15% increase.
The Canadian lottery industry’s FY20 sales decreased 2% to C$9.8 billion. Four of the five Canadian lotteries reported declines in FY20 traditional lottery sales.
LottoMax sales rose 3% to C$2.3 billion in FY20 while Lotto 649 decreased 13% to C$1.3 billion. Other lotto sales declined -5% to $705.3 million. Spiel sales were down 1%, totaling C$676.6 million. Sport pool sales totaled $540.4 million (-6%).
OLG ranked first in FY20 draw sales at C$2.7 billion. BCLC ranked first in per capita draw sales at C$227. ALC led with a 3% increase in FY20 draw sales.FY20 instant sales were flat at C$2.7 billion. There is major growth in the higher price points with the $20 price point recording an 18% increase in FY20 instant sales.
The C$5 category is ranked first with $664.1 million in sales (25%). The C$10 category is ranked second with C$646.3 million in sales (24%). The C$3 category is ranked third with $589.7 million in sales (22%).
OLG ranked first in FY20 in instant sales at C$1.4 billion as well as per capita instant sales at C$97. WCLC ranked first with a 2% increase in FY20 instant sales.
FY20 Canadian VLT net machine income dropped 5% to C$1.26 billion, from C$1.32 billion in FY19.
La Fleur’s Fiscal 2020 Lottery Sales Report costs $350 for the digital report (secure PDF). There is an add-on Excel database ($250 (lottery) and $500 (non-government). Order online at: https://lafleurs.com/product/fiscal-north-american-lottery-report/