La Fleur's Lottery World
    Twitter LinkedIn RSS
    Wednesday, March 29
    LOG IN: Purchases & Subscriptions
    La Fleur's Lottery World
    0 Shopping Cart
    • Home
    • Conferences
    • Magazine
    • Store
    • My Purchases
    • White Pages
    • Cart
    La Fleur's Lottery World
    0 Shopping Cart
    You are at:Home»Magazine»Lottery Biz»South Carolina Lottery: Fireball Launch
    Lottery Biz

    South Carolina Lottery: Fireball Launch

    June 15, 20211 Min Read
    Facebook Twitter LinkedIn Email

    “Ignite More Wins!” is the slogan for the new Fireball advertising campaign introduced by South Carolina Education Lottery (SCEL).

    This is a major enhancement for the daily numbers product line. “We have not enhanced Pick 3 and Pick 4, except for Front Pair and Back Pair, since inception in 2002. We felt it was overdue to give back to our loyal daily players,” said Ammie Smith, Director, Product Development, SCEL.

    SCEL is seeing strong numbers for the first two weeks, with no cannibalization to the base games. “We have a 5% cumulative increase over current year’s prior weeks’ sales and 7.5% cumulative increase over prior year’s same week sales,” said Smith.

    Currently, SCEL is averaging about $700,000 per week or 13 cents per capita. “We would love for this to continue to rise. However we feel sure it will settle in and follow the same trend line with peaks when popular numbers hit,” said Smith.

    Share. Facebook Twitter LinkedIn Email
    Previous ArticleEveryMatrix: Discover Unlimited Creativity for Lotteries
    Next Article Connecticut Lottery: Keno Personalities

    Related Posts

    Livin’ Large with Luke Combs

    February 14, 2023

    Massachusetts’ $50 Ticket

    February 14, 2023

    Print ‘n Play

    February 14, 2023

    Comments are closed.

    Subscribe

    La Fleur's will respectfully update you twice a month on lottery industry news, data reports, and conferences.

    Weekly Lottery Brief: 3/27/2023 – Texas Couriers at Risk?

    California Lottery TV Ad

    NeoPollard Interactive Announces Addition Of Pick 3 And Pick 4 To North Carolina Education Lottery’s Online Play

    About
    About

    Your source for lottery industry news, data, and conferences.

    We're social, connect with us:

    Twitter RSS LinkedIn
    Contact Information

    5157 Ijamsville Road

    Ijamsville, MD 21754

    301-610-6070

    byron@lafleurs.com

    Popular Posts

    Weekly Lottery Brief: 3/27/2023 – Texas Couriers at Risk?

    March 28, 2023

    California Lottery TV Ad

    March 28, 2023

    NeoPollard Interactive Announces Addition Of Pick 3 And Pick 4 To North Carolina Education Lottery’s Online Play

    March 27, 2023
    Copyright © 2023 TLF Publications.
    • About Us
    • Returns Policy
    • Privacy Policy
    • Terms and Conditions

    Type above and press Enter to search. Press Esc to cancel.