Barry Pack, Executive Director, Oregon Lottery
“Although costs are up across the value stream to produce, distribute and market scratch and draw games, Lottery tickets themselves are zero-inflation forms of entertainment. We see this as an opportunity to bring in new players who may be price conscious. (At $1 a ticket, I can buy more tickets which makes me feel like I have more chances of winning.) And with gas and other forms of entertainment so expensive, having a range of price points for our players to enjoy creates lower barriers for entry and more opportunities for fun for some. While higher priced scratch tickets are generating stronger sales, our $1 and $2 tickets remain top choices for new players and younger players in particular.”