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    You are at:Home»Video»Conference»Conclave»Austin 2018»David&Goliath Yumi Prentice: The Role of Compassion in Advertising
    Austin 2018

    David&Goliath Yumi Prentice: The Role of Compassion in Advertising

    December 11, 20181 Min Read
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    David & Goliath President Yumi Prentice examined “The Role of Compassion in Advertising.”

    “The thing that advertising must never lose sight of—in today’s digital disruption, programmatic, GDPR, AI driven frenzy—is what its purpose is and who we ultimately serve,” asserted Prentice. She then touched on the renaissance of human-centered design, and why experience is everything.

    Link to Powerpoint:

    David&Goliath_Yumi Prentice

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