There were four BakeOff case studies presented at the interactive workshop on Thursday, December 6. ALC’s LeBlanc Steeves examined Dynamic Pricing. “From craft brew pubs to…
Browsing: Austin 2018
Tim Yahya, Head of Retail Relations-N.A., Abacus Solutions International Group presented “Abacus Eco-System: Product, Content & Service Delivered To Retail.” Yahya said the four benefits from…
Chris Rogers, Deputy Director, Products & Marketing, Arizona Lottery focused on how marketing unique and localized ticket themes can attract fringe player segments and leverage chatter…
Julie LeBlanc Steeves, Manager, Enterprise Innovation, Atlantic Lottery presented “When Corporate Innovation Works.” She told the story about how retailers and customers helped build Atlantic Lottery’s…
Cactus CEO Joe Conrad focused on the thinking and results behind a new Lucky For Life daily ad campaign. “Our campaign launched September 10th and ran…
Tom Seaver, Director, Colorado Lottery presented “Play On, Colorado.” With 64% of Coloradoans using local parks, trails and open spaces every week, it makes sense to…
David & Goliath President Yumi Prentice examined “The Role of Compassion in Advertising.” “The thing that advertising must never lose sight of—in today’s digital disruption, programmatic,…
Digital Relativity Founder & CEO Pat Strader discussed “Programmatic Advertising: What Is It? How to Use It? What’s Next?” Strader explained how it works, where you…
FuseIdeas CEO Dennis Franczak presented “The New Rules of Digital Engagement.” The nature of technology is changing consumer behavior. He discussed things like AI and disruptive…
INTRALOT presented “Find Your Pulse: Using CRM Solutions to Build a Sustainable Lottery Business.” Kylie Reagan, Idaho Marketing Manager at INTRALOT, described CRM as a pillar…