Digital Relativity Founder & CEO Pat Strader discussed “Programmatic Advertising: What Is It? How to Use It? What’s Next?”
Strader explained how it works, where you can advertise and how you can use pinpoint targeting to reach players. “Your bid goes into the exchange, and in miliseconds matches it with publishers that meet your targeting criteria, then awards the impression to the highest bidder. Think of it simplistically as a stock exchange for ad inventory. All of the bid transaction takes place BEFORE the web page loads for the end user,” said Strader.
Link to Powerpoint: