Kansas Lottery Executive Director Terry Presta examined “Now & Future: Taking the Long View.” The Kansas Lottery now pays its vendor, Scientific Games, based on gross…
Browsing: Austin 2018
Tom Delacenserie, President & CEO, Kentucky Lottery Corp. (KLC) focused on retail initiatives. “As part of the Blackhawk-Linq3 pilot—and unlike the Georgia/Ohio launches—Kroger for now will…
LatinWorks CEO Manny Flores presented “Embracing Diversity as a Driver of Success.” He focused on how bringing together individuals of varied experiences, cultural backgrounds, genders, generations…
Christian Teja, Director, Communications, Massachusetts Lottery spotlights its success with its limited edition “$50, $100 and $500 Blowout” instant ticket. Teja said the lottery has been…
Shannon DeHaven, Deputy Director, Digital Operations, Michigan Lottery, discussed changing how lotteries do business in the digital space. “Launching an iLottery program doesn’t just mean turning…
Brandie Reisman, Director of Marketing & Administration, Oklahoma Lottery presented her “Re-Launch Instant Case Study.” After years of declining instant sales, the Oklahoma Lottery re-launched their…
In the iLottery & Lottery Modernization segment, the focus turned to digital gaming. Drew Svitko, Executive Director, Pennsylvania Lottery quickly reviewed how a budget crisis in…
Stephanie Weyant, Deputy Executive Director, Marketing & Product Development, Pennsylvania Lottery presented “PA iLottery Case Study.” The Pennsylvania Lottery launched iLottery just six months after the…
Andrew Leeper, Brand Strategy Coordinator, Texas Lottery presented “LUCK HAPPENS: A Case Study in the Art of Scrappiness.” In 2017, the Texas legislature reduced the Texas…
Ryan Mindell, Lottery Operations Director, Texas Lottery provided an overview of two new non-licensed scratch family promotions—The $5 Million Vegas Challenge and the Big Cedar Cash…