Ryan Mindell, Lottery Operations Director, Texas Lottery provided an overview of two new non-licensed scratch family promotions—The $5 Million Vegas Challenge and the Big Cedar Cash Adventure.
Launched December 6, the $5 Million Vegas Challenge features six different price point games in a multiplier family. The promotion offers a guaranteed $1 million prize (up to $5 million) to one winner, with multiple $1 million prizes available. The Big Cedar Cash Adventure will launch May 6, 2019. It will feature four games in a Gems 7 family; 400 winners will win a trip to the Big Cedar Lodge and experience a private VIP concert.
Link to Powerpoint:
