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    You are at:Home»Video»Conference»Conclave»Austin 2018»Michigan Lottery Shannon DeHaven: Changing How We Do Business in the Digital Space
    Austin 2018

    Michigan Lottery Shannon DeHaven: Changing How We Do Business in the Digital Space

    December 11, 20181 Min Read
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    Shannon DeHaven, Deputy Director, Digital Operations, Michigan Lottery, discussed changing how lotteries do business in the digital space. “Launching an iLottery program doesn’t just mean turning on a new sales channel. A new sales channel also brings a new set of challenges and way of thinking about your business. There are a multitude of differences between online and retail products. The games are different, the marketing is different, and the player experience is different,” said DeHaven.

    Since launch, Michigan Lottery’s iLottery program reached $2.9 billion in sales (handle) and $250.8 million in net gaming. The average player value is $500 a year. The share of retail is 4%. The number of iLottery games is 69.

    Link to Powerpoint:


    Michigan Lottery_Shannon DeHaven

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