Tom Delacenserie, President & CEO, Kentucky Lottery Corp. (KLC) focused on retail initiatives.
“As part of the Blackhawk-Linq3 pilot—and unlike the Georgia/Ohio launches—Kroger for now will have an exclusive offering in Kentucky, giving it a distinct launch advantage,” he said. “A second difference between Kentucky and the other pilots involves the intensive co-promoting being done by both Kroger and Kentucky Lottery.”
He said KLC is focusing on a statewide media blitz, along with in-store promotions and additional point of sale to help improve consumer awareness.
Link to Powerpoint: