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    You are at:Home»Video»Conference»Conclave»Austin 2018»Kentucky Lottery Tom Delacenserie: Retail Initiatives
    Austin 2018

    Kentucky Lottery Tom Delacenserie: Retail Initiatives

    December 11, 20181 Min Read
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    Tom Delacenserie, President & CEO, Kentucky Lottery Corp. (KLC) focused on retail initiatives.

    “As part of the Blackhawk-Linq3 pilot—and unlike the Georgia/Ohio launches—Kroger for now will have an exclusive offering in Kentucky, giving it a distinct launch advantage,” he said. “A second difference between Kentucky and the other pilots involves the intensive co-promoting being done by both Kroger and Kentucky Lottery.”

    He said KLC is focusing on a statewide media blitz, along with in-store promotions and additional point of sale to help improve consumer awareness.

    Link to Powerpoint:

    Kentucky Lottery_Tom Delacenserie

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