FuseIdeas CEO Dennis Franczak presented “The New Rules of Digital Engagement.”

The nature of technology is changing consumer behavior. He discussed things like AI and disruptive technologies and what lotteries can do to be prepared. “Why this matters? Brand lift, marketing/entertainment, sales training, game education, retailer training, data mining and personalization,” he said.

Link to Powerpoint:

FuseIdeas_Dennis Franczak