La Fleur's Lottery World
    Twitter LinkedIn RSS
    Wednesday, July 6
    LOG IN: Purchases & Subscriptions
    La Fleur's Lottery World
    0 Shopping Cart
    • Home
    • Conferences
    • Magazine
    • Store
    • My Purchases
    • White Pages
    • Cart
    La Fleur's Lottery World
    0 Shopping Cart
    You are at:Home»Video»Conference»Conclave»Austin 2019»Kentucky Proud: Tom Delacenserie (Kentucky Lottery)
    Austin 2019

    Kentucky Proud: Tom Delacenserie (Kentucky Lottery)

    December 3, 20191 Min Read
    Facebook Twitter LinkedIn Email

    Delacenserie presented “Kentucky Proud.” After assuming the leadership role at Kentucky Lottery Corp., Delacenserie was struck by how often he saw some form of “Kentucky Pride” in various logos around the state.

    As he began evaluating everything being done at KLC, he said it was “obvious we had an opportunity to make ‘Kentucky Pride’ part of our brand identity, starting with a new logo.”

    Focus group research showed the new logo hit the mark with Kentuckians. Shortly after, the lottery launched a new $20 scratch ticket called Kentucky Millions. It built the ad campaign around the “Pride” theme.

    Delacenserie said KLC also referenced the “subtle use of Kentucky Proud in our beneficiary campaigns in digital and broadcast—KEES alumni with Kentucky-proud jobs at Corvette or Bourbon Distillery.”

    [pdf-embedder url=”https://lafleurs.com/wp-content/uploads/2019/12/Kentucky-Proud-Tom-Delacenserie_Kentucky-Lottery.pdf” title=”Kentucky Proud Tom Delacenserie_Kentucky Lottery”]

    Share. Facebook Twitter LinkedIn Email
    Previous ArticleShifting Strategy: Synergy Between Product & Advertising: Carlos Rodriguez (Connecticut Lottery)
    Next Article When You Think Outside The Box: Christine Bennett & Jackie Walker (SCA Promotions)

    Related Posts

    In-Lane Panel

    December 3, 2019

    How Constraints Fuel Innovation: Ryan Mindell & Andrew Leeper (Texas Lottery)

    December 3, 2019

    Sports Betting Panel

    December 3, 2019

    Comments are closed.


    Subscribe

    La Fleur's will respectfully update you twice a month on lottery industry news, data reports, and conferences.

    DC’s Office of Lottery & Gaming Launches Loaded Family of Games

    OpenBet Sports Betting Technology Powers Czech Lottery Company SAZKA a.s.’ Sportsbook Arm, Sazkabet

    Colorado Gov. Signs Bill Allocating Additional RG Funding to the Colorado Lottery

    About
    About

    Your source for lottery industry news, data, and conferences.

    We're social, connect with us:

    Twitter RSS LinkedIn
    Contact Information

    5157 Ijamsville Road

    Ijamsville, MD 21754

    301-610-6070

    byron@lafleurs.com

    Popular Posts

    DC’s Office of Lottery & Gaming Launches Loaded Family of Games

    July 6, 2022

    OpenBet Sports Betting Technology Powers Czech Lottery Company SAZKA a.s.’ Sportsbook Arm, Sazkabet

    July 6, 2022

    Colorado Gov. Signs Bill Allocating Additional RG Funding to the Colorado Lottery

    June 30, 2022
    Copyright © 2022 TLF Publications.
    • About Us
    • Returns Policy
    • Privacy Policy
    • Terms and Conditions

    Type above and press Enter to search. Press Esc to cancel.