DOWNLOAD PRESENTATION: https://lafleurs.com/wp-content/uploads/2023/12/Dustin-Thompson-Hoosier-Influencer-Partnerships_11.20.23_FINAL.pdf
With the rise of social media influencers and paid partnerships, there has never been a better time to utilize content creators as an extension of your marketing plan. The Hoosier Lottery embarked on a strategic journey to collaborate with these popular influencers across different platforms and transcend conventional advertising approaches. We will share not only how this content has increased brand visibility and engagement metrics but also cultivated a deeper connection with the community by celebrating Hoosier stories, values, and our brand.
