DOWNLOAD PRESENTATION: https://lafleurs.com/wp-content/uploads/2023/12/Shelly-La-Fleur-2023.pdf
Florida is finding unique ways to pair various products from both Draw and Scratch product lines to maximize excitement and extend the performance of newer offerings, and couple them with existing games through themed promotions. This creates opportunities to engage a bigger player audience and make the best use of marketing and promotional dollars. Examples include the Free Ride and Fuel for Life promotion featuring YEAR FOR LIFE Scratch-Off and CASH4LIFE game tickets; to offering a free, limited-time Raffle with $10 Draw ticket purchases following the $10 CASH POP launch, and our upcoming GOLD RUSH LEGACY and FLORIDA LOTTO pairing, offering the chance to visit the Cash Castle in Ireland and win up to $1 million.
