La Fleur's Lottery World
    Twitter LinkedIn RSS
    Sunday, April 2
    LOG IN: Purchases & Subscriptions
    La Fleur's Lottery World
    0 Shopping Cart
    • Home
    • Conferences
    • Magazine
    • Store
    • My Purchases
    • White Pages
    • Cart
    La Fleur's Lottery World
    0 Shopping Cart
    You are at:Home»Video»Conference»Forum»19 Montreal»Bringing Segmentation to Life, BCLC & element54, Juliette Link & Juliann Ng
    19 Montreal

    Bringing Segmentation to Life, BCLC & element54, Juliette Link & Juliann Ng

    July 10, 20191 Min Read
    Facebook Twitter LinkedIn Email

    Download this presentation

    Co-presenters Juliette Link, Senior Specialist at BCLC, and Juliann Ng, SVP at element54, presented “Market Landscape, Innovation Leads & Avenues: Bringing Segmentation to Life.”

    In early 2018, the ILC Innovation Network, in partnership with element54, wrapped up a research project focused on exposing customers’ non-traditional lottery needs. The research identified and prioritized five distinct customer segments —Social Gamers, Effortless Solos, Mobile Escapees, Dollar Driven Dominators, and Play with Purpose—based on their gambling, gaming and other entertainment behavior. Their presentation reviewed the customer segments and shared how different lottery jurisdictions have used this research.

    To further validate and refine the concepts, the team is taking further steps to test with customers: Casino Your Way, TeamBet and PPL.

    Share. Facebook Twitter LinkedIn Email
    Previous ArticleCreative Process, MTL Jazz Festival, Equipe Spectre, Karine Poirier
    Next Article Lotto Max Case Study, ALC, Karen Aucoin

    Related Posts

    Canadian Lottery Marketing Director Panel: The Big Takeaways

    July 10, 2019

    Luck Happens Concert Series, Texas Lottery, Andrew Leeper

    July 10, 2019

    Leveraging Media Partnerships to Engage U35’s, OLG, Luke Stilin

    July 10, 2019

    Comments are closed.

    Subscribe

    La Fleur's will respectfully update you twice a month on lottery industry news, data reports, and conferences.

    Weekly Lottery Brief: 3/31/2023 – Florida Retailer Commissions Increase?

    Weekly Lottery Brief: 3/27/2023 – Texas Couriers at Risk?

    California Lottery TV Ad

    About
    About

    Your source for lottery industry news, data, and conferences.

    We're social, connect with us:

    Twitter RSS LinkedIn
    Contact Information

    5157 Ijamsville Road

    Ijamsville, MD 21754

    301-610-6070

    byron@lafleurs.com

    Popular Posts

    Weekly Lottery Brief: 3/31/2023 – Florida Retailer Commissions Increase?

    March 31, 2023

    Weekly Lottery Brief: 3/27/2023 – Texas Couriers at Risk?

    March 28, 2023

    California Lottery TV Ad

    March 28, 2023
    Copyright © 2023 TLF Publications.
    • About Us
    • Returns Policy
    • Privacy Policy
    • Terms and Conditions

    Type above and press Enter to search. Press Esc to cancel.