10 07, 2019

Canadian Lottery Marketing Director Panel: The Big Takeaways

2019-07-15T15:41:20-04:00

- Shannon French-Demille, Marketing Manager, Jackpot & Regional Games, Atlantic Lottery - Sanam Bakhtiar, Director, Lottery Marketing, BCLC - Marie-Claudel Lalonde, Senior Director, Strategy & Marketing Communications, Loto-Québec - Lou Pagnotta, Director, Marketing Planning, OLG - Adam Cortiula, Director, Marketing, WCLC - Moderator: Terri Markle, Publisher, La Fleur’s Magazine The conference concluded with the Canadian [...]

Canadian Lottery Marketing Director Panel: The Big Takeaways2019-07-15T15:41:20-04:00
10 07, 2019

Luck Happens Concert Series, Texas Lottery, Andrew Leeper

2019-07-15T15:40:46-04:00

Download the presentation Andrew Leeper, Brand Strategy Coordinator at Texas Lottery, discussed its LUCK HAPPENS Concert Series. In 2019, the Texas Lottery teamed up with Tunein to build a custom pop-up concert series connecting digital and experiential brand engagement. “From shareable moments to unique branded content, the concert series allowed the Texas Lottery to reach [...]

Luck Happens Concert Series, Texas Lottery, Andrew Leeper2019-07-15T15:40:46-04:00
10 07, 2019

Leveraging Media Partnerships to Engage U35’s, OLG, Luke Stilin

2019-07-15T15:40:12-04:00

Download the presentation Luke Stilin, Director, CX Design & Innovation at OLG, spoke about leveraging partnerships to reach new audiences. OLG and Corus Entertainment have embarked on an innovative partnership in support of the $5 Big Brother Canada instant ticket. The partnership spans all Big Brother Canada Season 7 platforms and touchpoints, including a custom, [...]

Leveraging Media Partnerships to Engage U35’s, OLG, Luke Stilin2019-07-15T15:40:12-04:00
10 07, 2019

Influencer Marketing, Made in, Aurelie Sauthier

2019-07-15T15:44:33-04:00

Download the presentation Aurelier Sauthier, Co-Founder & President of Made In, examined how to put experience and emotions at the service of the brand through influencer marketing. “Over the past three years, Google searches for ‘influencer marketing’ grew by 1,500%,” said Sauthier. Using real-life examples from the lottery and entertainment industries, Sauthier explored how to [...]

Influencer Marketing, Made in, Aurelie Sauthier2019-07-15T15:44:33-04:00
10 07, 2019

Panel: Canadian Lottery CEOs

2019-07-15T15:35:26-04:00

- Brent Scrimshaw, CEO, Atlantic Lottery Corp. (ALC) - Jim Lightbody, President & CEO, BCLC - Lynne Roiter, President & CEO, Loto-Québec - Paul Erickson, President, WCLC - Moderator: Terri Markle, Publisher, La Fleur’s Magazine The Canadian Lottery CEO Panel focused on the big takeaways generated from the program. o Brent Scrimshaw, CEO, ALC: “What [...]

Panel: Canadian Lottery CEOs2019-07-15T15:35:26-04:00
10 07, 2019

The Power of Media: Using Entertainment to Bring Emotions & Experiences to Life, Bell Media, Alyson Walker

2019-07-15T15:34:55-04:00

Download the presentation Alyson Walker, VP, Brand Partnerships & Client Strategy at Bell Media, discussed “The Power of Media: Using Entertainment to Bring Emotions & Experiences to Life.” Bell Media and its out-of-home division, Astral, are offering a unique vision of advertising through a review of the industry’s sharpest ideas and executions, courtesy of top [...]

The Power of Media: Using Entertainment to Bring Emotions & Experiences to Life, Bell Media, Alyson Walker2019-07-15T15:34:55-04:00
10 07, 2019

Board Games, Randolph, Joel Gagnon

2019-07-15T15:34:29-04:00

Download this presentation Joel Gagnon, Director of Publishing and VP at Randolph, examined “Board Games: Same DNA with New Opportunities.” “Games are a part of human DNA,” explained Gagnon. “They are our innate way of learning; they help shape who we are—from Olympic Games to video games, from team-based sports to brain teasers. The recent [...]

Board Games, Randolph, Joel Gagnon2019-07-15T15:34:29-04:00
10 07, 2019

eSports, Professional Gamer & Influencer, Stephanie Harvey (aka MissHarvey)

2019-07-15T15:34:02-04:00

Download this presentation Professional gamer and influencer Stephanie “missharvey” Harvey helped put a face to the esports industry in her presentation entitled “A Passion for Video Games.” This meant-to-be marketing student has become a five-time world champion in Counter-Strike competition, and a long-time pro-gaming female icon. Harvey has seen and participated in the evolution of [...]

eSports, Professional Gamer & Influencer, Stephanie Harvey (aka MissHarvey)2019-07-15T15:34:02-04:00
10 07, 2019

Building eSports Communities, Northern Arena, Carl-Edwin Michel

2019-07-15T15:33:19-04:00

Download this presentation Carl-Edwin Michel, CEO of Northern Arena, discussed “Building esports Communities.” He gave an overview of the Canadian esports landscape, description of esport communities, content creation on Twitch and challenges of creating esports events. “esports are not new,” said Michel. “esports are not a fad. But traditional brands must acknowledge and understand their [...]

Building eSports Communities, Northern Arena, Carl-Edwin Michel2019-07-15T15:33:19-04:00
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