Carl-Edwin Michel, CEO of Northern Arena, discussed “Building esports Communities.”
He gave an overview of the Canadian esports landscape, description of esport communities, content creation on Twitch and challenges of creating esports events.
“esports are not new,” said Michel. “esports are not a fad. But traditional brands must acknowledge and understand their underlying communities. Those communities crafted the domain we know today. Only by mastering their ways and empowering their passion can we deliver the experience they crave. esports tournaments are a complex creature—they cannot easily be compared to sports tournaments, just as esports events are not music festivals and still they provide fans with a memorable experience.”