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Anthony Palermo, Co-Founder & CEO of Connect’n’Go discussed “Experiential Entertainment: Connecting the Narrative.”
Palermo said “wearable technology is revolutionizing the guest experience to drive brand engagement and understand consumer behavior.”
He provided case studies of how world-class brands are leveraging simple wearable technology to register, engage and trace the customer’s journey through sponsor activations and lifestyle experiences for the leisure, sports and entertainment industries.