Amahl Hazleton, Head of Strategies & Development–Cities at Moment Factory, presented “Experiential Entertainment.”
“In an experience economy, how do legacy industries graduate from providing entertainment to providing experiences? At Moment Factory, we believe emotion is the key. It’s the guiding principle behind all our work and the simple insight we provide to all our clients,” said Hazleton. “But in our increasingly media saturated age, how do we break through the noise to spark something so elusive yet so simple? Perhaps this is the key challenge that we all face as innovators in an age of distraction. Despite these proliferating distractions and technologies, or maybe even because of them, we at Moment Factory believe that a certain universal principle remains perpetually relevant. Join me as I take you through why we do it in public.”
