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Julia Cyborian, VP, Marketing & Audience of C2, presented “From Disruption to Evolution: How Taking a Consumer-Centric Approach to Mice Industry Will Drive Success.”
Cyboran shared insights on C2’s award-winning participant-centric approach the meetings.
In order to enrich business convening, C2’s methodology focuses on three things:
1) Getting people out of their comfort zones and into an environment conducive for learning;
2) Creating an environment where people want to learn through collaborative brainstorming and hands-on workshops; and,
3) Putting people into situations where networking and connecting happens naturally.
“C2 is credited for creating a disruptive new market trend: the ‘festivalization’ of business events,” said Cyborian.