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Eddie O’Leary, President of COLAB, delivered “Introduction to Voice Experience for Lotteries.” It is based on how the Virginia Lottery case implemented Amazon Alexa voice app as a marketing tool.

“Through voice we can connect with players in a whole new way,” said O’Leary. “Voice apps can allow people to get the information they want from the lottery simply by asking—no screens, no website, no clicks, and no swiping. The way in which people are accessing information is changing fast and we need to be there. Soon you will be able to log into the lottery voice app and it will know that you are you. This allows us to create rich experiences, customized content and games, and push information directly into your home or vehicle. The future of voice is limitless and the truth is that businesses have not yet figured out how to best utilize it.”