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Karen Aucoin, Brand Manager, Corporate & Sponsorship at Atlantic Lottery Corp. (ALC), presented “When It Comes to Gaming, We Play to Win!”

Aucoin discussed ALC’s innovative client centric approach—winning the audience with exclusive experiences. It represents the lottery’s bold response to the Under 35 (U35) challenge around discovery. She focused on how ALC plans to acquire and develop the U35 player group through strategic marketing, innovation and radically cool experiences.

ALC is aligning key sponsorships with U35 passions: music festivals, arts festivals, community fairs, food & beverage, Atlantic talent celebrations and entrepreneurial hubs.

Lotto Max is leading the charge. It offered VIP Access contests for Cavendish Beach Music Festival (CBMF). All new is ALC’s Ultimate Glamping Village where winners “stay like stars at our ultimate CBMF experience.” Another VIP Onsite Activation—Walk The Line—featured the best seats in the house.