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Julien Brunet, Partner, Head of Strategy at CRI Agence, helped the audience to get “In That Head of Yours: Neuromarketing 101.”
Behind every action, there is an emotion. “Your client, like you and I, is, before anything else, an animal,” said Brunet. “The same animal that roamed the countryside, thousands of years ago, in search of shelter and a little something to eat. Today, in a modern environment, our client/animal is surrounded by advertising and commercial offers. His attention is drawn by hundreds of conflicting messages, on a growing number of formats and platforms. But make no mistake, he is still the same animal, he is still driven by instincts and he still trusts his emotions to ensure his survival. How does the human brain work? How can we attract the brain’s attention? Can we predict how emotions will drive our decision making process?”