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Ludovico Calvi, President of Global Lottery Monitoring System (GLMS), examined sports betting industry innovation trends.
“Sport betting is a tremendous vehicle for innovation and enhancement of a new and more engaging gaming customer experience,” explained Calvi. “New industry macro trends show how sports betting has been a key factor in the acquisition of new gaming customers, in particular millennials and young adults. Through betting, in fact, the growth of sports digital entertainment will further benefit other business verticals especially if we look at how web and mobile are performing versus traditional retail products. The digitalization of retail location and a customer centric approach are playing a strategic role in driving the innovation trends.”