Clement Atlan, Draw-Based Manager at FDJ, presented “French Loto: Adapt to Survive.”

French Loto represents the first modern lottery game for the French market. Atlan said “Loto quickly became one of the strongest French brands, enjoying a 100% share of voice and almost no internal competitors for almost 20 years. Increasingly challenged on win frequency by high-payout scratchcards, on life changing territory by Euro Millions and on playing experience by sports betting, Poker and social games, Loto has been continuously obliged to adapt while not putting at risk its regular players. The 2017 Lotto game evolution is one example of a 20-year fight to keep players base and sales stable and remain a State cash cow.”