Gergely Koppany, Deputy Sales Director/Interactive Games at Szerencsejáték Zrt., presented “Leveraging Digital to Futurize Retail.

The Hungarian lottery’s portfolio has increased from two to 12 gambling products. “Szerencsejáték Zrt. introduced betting by phone in 1997, followed by internet betting in 1999. In order to compete with the illegal online bookmakers, a modern online sports betting product, TippMixPro was launched in 2013 that ignited the innovation competency of the whole company and initiated a series of transformation projects,” said Koppany. “These changes were incorporated in the new corporate strategy for the period 2017-2022, which elevated customer experience and innovation as the key areas of activity.”