On the “Entertaining Players” panel, the discussion revolved around what makes players tick.
o “Lotto is part of daily life for French people. We have 99% awareness. The public appreciates sponsorships like the Color Run. We do a lot of sports sponsorship. We organize special draws around sports. We leverage our partnerships around products,” said Atlan.
o “Some countries have tried to expand the sports market to women. We have not. The audience of women has not grown but we know that during events such as the World Cup, new players do try the games,” said Koppany.
o “A ticket for eSports costs about $40. The difference between a regular sporting event and eSports is that the fan is there for a much longer period of time. The per capita spend is much higher in eSports,” said Talbot.