Martine Langlais, Senior Project Leader, Customer Service, Loto-Québec, spoke about an innovative awareness tool for lottery winners.
By using VR technology, Loto-Québec helps winners be better prepared for life after winning a large amount of money. Winners of large jackpots come into the studio and go through life-like simulations of potential situations they might face. They also come face to face with previous winners who give them advice from their own experience.
“It leaves an imprint on the brain. It sensitizes the user to situations they might encounter and prepares them to react to this situation. It raises awareness by offering possible solutions,” Langlais said. “The scenarios used were developed on the basis of real situations experienced by our winners.”
