La Fleur's Lottery World
    Twitter LinkedIn RSS
    Saturday, April 17
    LOG IN: Purchases & Subscriptions
    La Fleur's Lottery World
    0 Shopping Cart
    • Home
    • Magazine
    • Store
    • Purchases
    • White Pages
    • Cart
    La Fleur's Lottery World
    0 Shopping Cart
    You are at:Home»Video»Conference»Forum»16 Vancouver»Andrew Leeper, Texas Lottery; Taking sports sponsorships to the next level
    16 Vancouver

    Andrew Leeper, Texas Lottery; Taking sports sponsorships to the next level

    September 9, 20162 Mins Read
    Facebook Twitter LinkedIn Email
    Share
    Facebook Twitter LinkedIn Pinterest Email

    Andrew Leeper, Brand Strategy Coordinator, Texas Lottery, talked about taking sports sponsorships to the next level. Sports marketing sponsorships have become an increasingly important tool for brand engagement. As these partnerships evolve, how can the lottery industry take sports sponsorships to the next level?
    The Texas Lottery believes it will require a systematic, planned approach. First, the lottery needs to focus on finding the right partner. Then there is the need to get creative with the partnership, move quickly, build a comprehensive brand integration/activation plan and finally amplify the partnership.
    Enter the Dallas Cowboys, the most valuable sports franchise in the world. The Cowboys are in the midst of building one of the most advanced training facilities in the world. The new facility will include many incredible features, including a Texas High School Football Hall of Fame, which will be owned by the Texas Lottery. The partnership will also provide other benefits—a Texas Lottery “Education Beneficiary” Tower, lottery event activation opportunities, a constant lottery selling presence and much more, stressed Leeper.
    The Dallas Cowboys and the Texas Lottery also plan to integrate community outreach elements, like funding fitness by awarding annual fitness grants to local schools. The Texas Lottery will also be the title sponsor for the Cowboys annual high school football camp, where 160+ student athletes get to spend the day with Cowboys coaches and players.

    Share. Facebook Twitter LinkedIn Email
    Previous ArticleAndy Duncan, Camelot UK Lotteries; The company’s path up to now and his vision for its future
    Next Article Steve Van Binsbergen, Rogers Smart Community; Technologies used by companies to better sell to the customer

    Related Posts

    Sustainability Awards

    September 9, 2016

    Jason Lisiecki, Michigan Lottery; Update on Michigan iLottery initiative

    September 9, 2016

    Jim Lightbody, BCLC; The future of the industry

    September 9, 2016

    Comments are closed.

    Subscribe

    La Fleur's will respectfully update you twice a month on lottery industry news, data reports, and conferences.

    Delaware Lottery TV Ad

    SCEL Offers Biggest Instant Prize Ever With $2,000,000 Colossal Cash

    Arizona Lottery TV Ad

    About
    About

    Your source for lottery industry news, data, and conferences.

    We're social, connect with us:

    Twitter RSS LinkedIn
    Contact Information

    20 Courthouse Square 207

    Rockville, Maryland 20850

    301-610-6070

    byron@lafleurs.com

    Popular Posts

    Delaware Lottery TV Ad

    April 16, 2021

    SCEL Offers Biggest Instant Prize Ever With $2,000,000 Colossal Cash

    April 15, 2021

    Arizona Lottery TV Ad

    April 15, 2021
    Copyright © 2021 TLF Publications.
    • About Us
    • Returns Policy
    • Privacy Policy
    • Terms and Conditions

    Type above and press Enter to search. Press Esc to cancel.