TLF Publications, Inc. inaugurated the LaFleur’s Sustainability Awards (LSAs) to recognize world lotteries that have achieved outstanding results in the areas of responsible gaming, corporate social responsibility and environmental initiatives. The LSAs highlight specific programs that could be replicated, including stakeholder optimization, RG initatives, CSR outreach and environment programs. The goal of the LSAs is [...]

Jason Lisiecki, Digital Products Director, Michigan Lottery, gave an update on the Michigan iLottery initiative. The lottery made key decisions during the startup to ensure its iLottery launch was a success, such as instant game prize structures, mobile launch, player registration and “thinking outside the traditional box.” For instance, the iLottery team is small, only [...]

Jim Lightbody, President & CEO at BCLC, opened the conference with a talk on the future of the industry. “The lottery retail experience, the one that we have today, is going to look a lot different come the year 2020,” he said. This is both exciting and daunting for the lotto world. The industry’s survival [...]

Kevin Gass, VP, Lottery, and Jordan Willms, Director, Lottery Strategic Development, at BCLC discussed the lottery transformation. Their Four Pillars of Transformation are the building blocks in how the plan to change not on the technology of the organization, but the thinking as well. One of those pillars focuses on maintaining a seamless customer experience [...]

Marty Yaskowich, EVP Chief Innovation Officer at Tribal DDB, spoke about the thin line in modern consumption between personalization and privacy. “For all that technology has brought us, there is still this huge gap between what the consumer really wants and needs and what we’re able to deliver,” Yaskowich said. He brought up an example: [...]

Natt Fry, Managing Director, Retail, Accenture, spoke about the future of retail. Companies such as Snapchat, Instagram, Facebook and Google are literally changing peoples’ lives and along with it their needs. Retail companies need to adapt to this. Rather than spending a long period of time developing a perfect solution for an entire customer base, [...]

The Forum concluded with a panel on the big takeaways from the conference that examined key trends, lottery challenges and solutions, consumer marketing and retail innovation. “If we really want to be great at doing business then we have got to be one of the 3% of successful organizations that can be ambidextrous. What I [...]

Two U.S. lottery directors discussed the implications of Powerball’s $1.6 billion jackpot in the afternoon panel. “Mega Millions currently has a $415 million jackpot. That is the fourth largest jackpot ever, yet there is no player interest or media coverage. That is what the billion dollar jackpot did. As wonderful as it was, it really [...]

“In Canada, we are seeing a big change in the 55 and older demographic and that is good news for the lotteries. Lottery’s demographic is going to double or triple over the next decade. It is quite favorable unlike some other industry sectors,” said BCBC’s Finlayson. “Many companies are going after the affluent consumer but [...]

Greg McKenzie, EVP & COO, OLG, discussed OLG’s modernization efforts. While OLG generated C$3.4 billion in revenue, setting records, their current business model will not carry into the future with the same success. “We believe fundamentally that we need to modernize and we need to carry forward in order to be able to continue the [...]