Bringing iLottery to WV’s Winning Hand
Danielle Snidow, Deputy Director of Marketing, West Virginia Lottery, and Jessica Powell, Head of Ignite Player Marketing, NeoPollard Interactive, shared how West Virginia Lottery executed a bold, all-in-one-day iLottery launch that included eInstants, draw games, a loyalty program, and a new app. The strategy prioritized player trust, brand continuity, and omnichannel marketing to compete with 13 iGaming platforms already in the state.
“You’re not just evolving your brand—you’re preparing for a whole new volume of work, a new level of agility, and the kind of excitement that can truly transform how players engage with your lottery,” Snidow said.